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Opened in 1994, Mickey Finn's is Lake County's oldest brewery. When it was sold in 2002, the new owner wanted to promote Finn's as a true destination, on par with Chicago's best bars and restaurants, and turn "Mickey Finn's" into a venerable brand name. We started with a refined logo (shown here) and proceeded to unleash an integrated print and radio campaign that has helped Finn's achieve its most profitable year to date.
Opened in 1994, Mickey Finn's is Lake County's oldest brewery. When it was sold in 2002, the new owner wanted to promote Finn's as a true destination, on par with Chicago's best bars and restaurants, and turn "Mickey Finn's" into a venerable brand name. We started with a refined logo (shown here) and proceeded to unleash an integrated print and radio campaign that has helped Finn's achieve its most profitable year to date.
This banner hangs in the "family skate" rink at Glacier Ice Arena.
A 3' x 7' homage to the greatest movie of all time: Slap Shot, starring Paul Newman. The banner hangs in the hockey rink at Glacier Ice Arena in Vernon Hills, IL.
If the Cubs win the World Series, this ad will make us look like jerks. Call us crazy, but we’re not that worried.
An ad to promote Finn's annual Chili Challenge. A root-tootin' good time was had by all.
Most people forget Patrick actually did something to deserve his sainthood. S'lainte.
Eventually, we knew we'd have to talk about Finn's food. The burgers really are delicious, by the way.
The first ad we ever produced for Finn's. Yes, it's an easy pun, but it lets readers know exactly where Finn's is located. Also, it has a flag.
The old logo. It worked fine in large formats (menus, coasters and glasses) but many of its elements were too detailed to be recognizable in print ads or online.
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VO:
According to legend, St. Patrick led the snakes out of Ireland and cast them into the sea, which is why there are no snakes in Ireland, but lots of sea snakes. Was this really a good idea? Frankly, it might have been better if we just kept all the snakes on one easy-to-identify island. Then, if we wanted to die an excruciating death, we'd know exactly where to go. But now the snakes are all spread out. Thanks a lot, Patrick.
Anyway, Ireland is snake-free and that's cause for celebration. So this St. Patrick's Day, head to Mickey Finn's, where we'll have lots of delicious hand-crafted Irish beer and plenty of good, clean craic. That's the Irish word for "fun", by the way. Plus, you'll be one of the first people to set foot in our swanky new party lounge, code-named "Amber", which is guaranteed to be bumping with live music, Irish food and who knows what. And the new floors are made of cork, which may seem irrelevant until you fall down. And then it's: "Ahhhh, cork!"
St. Patrick's Day at Mickey Finn's: cork floors, plenty of craic and no snakes. Thursday, March 17, from 11 am to 1 am. Located at 412 N. Milwaukee Avenue in downtown Libertyville.
Play Record (mp3)
VO:
St. Patrick's Day is over. Hopefully, you spent it at Mickey Finn's Brewery listening to Irish music, drinking Irish beer and enjoying some craic, which the FCC requires us to tell you means "fun" in Irish.
Boy, there was an awful lot of craic that night. In fact, you might say that on March 17th, Mickey Finn's was a great big craic-fest. (But keep in mind, in this context, craic means "fun").
If you did not spend St. Patrick's Day at Mickey Finn's, you are probably thinking to yourself, "Darn! Now I have to wait a whole year to have craic (or, 'fun')."
But no! On Friday, March 25th, one of the midwest's best cover bands, Maggie Speaks, will be playing. That should be craic! And on Friday, April 1st, you can sing your guts out with the ultimate Beatles tribute band: the Liverpool Legends. Or drop by any time for dinner, a pint and a big fat helping of craic (which, honestly, is the Irish way to say fun).
Mickey Finn's Brewery. Located at 412 N. Milwaukee Avenue in downtown Libertyville. Visit them online at mickeyfinnsbrewery.com.